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Business gifts given over to foster customer goodwill and retention are the most common bag for promotional stock in trade at 18.5%. Other objectives that marketers use promotional stock in trade to facilitate include tradeshow traffic-building, brand awareness, general relations, employee relations and events, dealer and distributor programs, cutting edge customer generation, not-for-profit programs, employee Promotional Products service awards, au courant device introductions, inner incentive programs, safety education, customer referrals and marketing research.

Promotional items are also familiar with in politics to promote candidates and causes. Promotional available resources as a tool for non-commercial organizations, such as schools and charities are often used as a part of fund raising and awareness-raising campaigns. A prominent example was the livestrong wristband, used to promote cancer awareness and raise funds to fulcrum cancer survivorship programs and research.